Bawtry eye academy

Brand identity and interior articulation for a boutique optician in the beautiful town of Bawtry in Doncaster. The practice needed an update, and moving premises provided the perfect reason to re-evaluate the whole look and feel of the brand – and new space in a grade II listed building. We developed a sharp, elegant logotype which blended traditional genres into a contemporary aesthetic, mirroring the purpose of the building and it’s history. A fresh new palette of colours created a homely feel and somewhere to relax and have a coffee whilst perusing the fine frames.